Expertise
- Marketing
- Marketing Communication
- Marketing Consultancy
- Marketing Strategy
- Marketing strategy & plans
- Digital Marketing
- Social media
- Manufacturing
- Engineering
Summary
If you want thoughtful, creative marketing strategies that make a difference and increase the overall brand profile for your company, trust my experience and expertise. For nearly two decades, I have utilized my talent for developing key marketing strategies for high-profile companies in a variety of industries. For the past 12 years, my passion for marketing within the engineering, industrial and manufacturing sectors has been fueled by opportunities to drive creative, game-changing campaigns that made an impactful difference for my clients in Europe, the Middle East, Africa, New Zealand and Australia. I don’t just manage marketing projects. I conceive, develop, and implement key strategies that ignite results. I’ve been the senior team leader for complete marketing and communications functions for various organizations and take pride in being the brand custodian for my clients.
Experience
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LASSO CONSULTING
Director
- Current
Education History
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Chartered Institute of Marketing, UK
2012In April 2018 I was assessed by the Chartered Institute of Marketing (CIM) against their criteria and was awarded the status of “Fellow”. The qualifications required to become a Fellow are: A CIM Qualification and/or 10-15 years’ experience. It is specifically designed for senior marketing directors and consultants. The CIM is an internationally recognised organisation that is well respected for its training and qualifications as well as CPD (Continued Professional Development). This means that association with CIM provides a level of recognition that is familiar to a wide audience.
Qualifications
BCom Honours Degree in Strategic Marketing
Clubs and Associations
- SME Club Manchester
- ProManchester
Interests and Hobbies
- Marketing Lecturer at the International Business College of Manchester, UK
- Mountain biking
- Walking & running with my two labradors
